Steps to successful music videos

Steps to successful music videos

Nowadays it’s hard to make a hit off an audio without accompanying it with a quality visual. It’s highly important to have fans like you for your image & style, the proper way of doing so is have a quality video. For an upcoming independent artist or an established  music artist, this article will help you with some pointers on how to make a successful quality music video that leaves the viewer with the urge of watching your music video again. Now let’s look at the steps to successful music videos.

Takura Mai Mwana Official Music Video

Step 1 Research

Defining what could be a music video, This step requires the practice of watching a lot of music videos before analyzing the language of the genre. The video has to be able to sell both the song & the artist and be worthy of multiple replays. Different music genres will have different conventions, some feature dance routines, some will have story lines & some will concentrate on the atmosphere, some will be comic and some will be serious.

Step 2: Choosing the director

The best way is to invest in the best quality as possible, look for a director who can match the characteristics of your favorite music video, it’s wiser to seek for capital to create a big bang then to pay for sub-standard work that will get you no were, an visual should attract attention (views).

Step 3: Choosing a track

The choice of music track is sometimes a pretty difficult decision. In the world of music business, the video maker does his job and he doesn’t have to like the music or even the artist. So as the artist its your duty to be able to plan & organize some of the things you need on set, possible locations, dancers or even the shots.

Step 4: Planning & Shooting

In the real world of the music industry it is very likely that a director would have not more than six weeks from being given a brief or first hearing a track to plan, shoot and edit the video. It’s very important to work with deadlines let the director know your deadlines, make sure the performers in the scenes are well prepared for the acting, dancing & movement without breaking out of character meaning the should look the part and be in sync with the atmosphere on set, the colors, the clothes & the set design are the most important attributes.

Step 5: Releasing The Video

It’s important to make sure the video debuts on the most watched TV Channel or TV Program, this is important so as to hype the track and to make the audience want to view the video again on YouTube, it’s important to also sponsor links to your YouTube channel to other social media platforms like Facebook, Instagram .etc.

Step 6: Royalty Registration

It’s important to be registered with a distributor who pays royalties for the number of views you get. Distributors like BMI, ASCAP, SAMRO, ZIMURA.  I will cover the topic of getting a music royalty cover in a few weeks to come.

Now you know what it takes to have those videos you see on the television. Good Luck

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