How artists management and booking work ? Part 3
In the first two parts, i gave you an insight of how artists management and booking is done, now here’s a glimpse of the representatives that may represent the artist.
There are four different kinds of representatives that may represent recording artists, performers, and songwriters in the music industry: personal managers, agents, business managers, and attorneys.
Personal Managers: Personal Managers advise and counsel the artist on virtually all aspects of the artist’s career.
The duties of a personal manager may include:
• dealing with the artist’s publicity, public relations and advertising
• assisting in the selection of the artist’s material
• devising plans for the artist’s long term career development
• choosing the artist’s booking agent, road manager, lawyer, accountant et al and overseeing the artist’s relations with each of them
• counseling the artist on what types of employment to accept
• in some instances, acting as a liaison between the artist and the artist’s record company
Personal managers are usually paid a commission of 15% to 25% of the artist’s gross receipts from all of the artist’s activities in the entertainment industry (recording contacts, publishing contracts, endorsements, television and movie work, etc). This commission, which may increase depending upon the artist’s success, is in addition to reimbursement of the personal manager’s travel and out of pocket expenses incurred in representing the artist. In certain intenses the manager may not seek or procure employment for artists, as the
artist’s agent typically performs this job.
An employment or booking agent’s job is to find work for the artist in the music industry. As compensation for their services, an agent typically receives between 5% and 15% of the artist’s gross earnings from any bookings, engagements, or employment secured by the agent. The agent’s commission
percentage may vary depending on a number of factors, including state laws, the type of work, the length of time and/or the popularity of the artist. The laws in many countries require agents and talent agencies to obtain licenses before they can collect commissions, agents can only charge artists a maximum of 10% for securing
Business managers, who are often Certified Public Accountants, look after the financial aspects of an artist’s career. A business
manager’s responsibilities can include providing accounting services, paying the
artist’s bills, advising the artist on investments, helping form corporations etc. As compensation, business managers typically receive anywhere from 2% to 5% of
the artist’s gross receipts or may get paid an hourly rate for their services.
Before managers and agents will represent an artist, they usually require signed contracts. If approached by a manager or agent, an artist should consult an attorney to advise them and to handle any contractual negotiations on their behalf. You will need professional help before signing any agreement to be sure that the terms of the agreement (such as the fees, duration etc.) are fair to the musician.
In addition to reviewing, negotiating and drafting contracts and advising clients about the law, entertainment attorneys also often perform many of the same duties as personal managers, business managers, and agents. Attorneys have to be licensed by the country in which they practice and are either paid an hourly rate for their services or receive a percentage of the deals
they negotiate on behalf of their clients.
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